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Online Video Marketing

If a word is worth a word, and a picture is worth a thousand words, a video may be worth a million. That may be an exaggeration, but if done correctly, an online video asset can take a very complex...

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The Healthy Mind: Effectiveness Through Listening In and Listening Out

It’s a frantic Tuesday morning — I’ve been away for a week and a day, and just had a hellish commute, and my “to-do” list is longer than ever, with far too few items that will really make a difference...

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What From 2012 Will be Celebrated in 2112?

As a Boston-area resident and worshipper at Fenway Park, which celebrated its 100th anniversary this year, I find myself acutely aware of anything that dates back to 1912 (the list includes LL Bean,...

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The Marketing Time Capsule – What has a place in the future? What should...

In middle school I was given the easiest homework assignment ever – write a letter to my future self. Years later, the summer before I went off to college, I received the note from the middle school...

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13 Ways to Adjust Your Content Marketing Dial

If you are like me, every year you set good intentions with regard to your health (you know the drill: eat right, exercise, and drink water). What happens? Life gets in way. But don’t give up. While...

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